This entity denotes a enterprise established in Amsterdam specializing in Korean skincare and beauty merchandise. The identify suggests a concentrate on “every day” (haru haru) magnificence routines, indicating a product vary designed for constant, on a regular basis use. It possible provides a curated collection of gadgets originating from South Korea, a area famend for its revolutionary and efficient magnificence options.
The importance of such a enterprise lies in offering entry to specialised merchandise usually unavailable via mainstream retailers. It caters to customers looking for particular formulations, substances, and strategies attribute of the Korean magnificence philosophy, which emphasizes preventative care and reaching wholesome, radiant pores and skin. Traditionally, curiosity in Okay-beauty has grown considerably in Western markets, creating demand for retailers providing genuine and various product strains.
