The phrase refers to a hypothetical state of affairs or request the place the Folks for the Moral Therapy of Animals (PETA) would contact Majesco Leisure, the corporate that initially revealed the “Cooking Mama” online game collection, to advocate for the inclusion of vegan recipes throughout the sport. This suggestion stems from PETA’s historical past of partaking with media to advertise animal rights and veganism. An instance can be PETA sending a proper letter to Majesco, requesting them to replace the sport with plant-based options for current meat-based dishes.
Such a request might spotlight the rising consciousness of veganism and its potential integration into mainstream media, together with video video games. This might function a option to educate gamers about plant-based diets and animal welfare. Traditionally, PETA has used numerous strategies, from public statements to direct communication, to affect firms and promote vegan selections.