The main focus time period represents a particular kind of promoting aspect: an audio business for edible merchandise designed for domesticated felines. This business makes use of a brief, memorable melody and lyrics, delivered vocally in a way evocative of a feline. An instance can be a 30-second radio commercial for cat meals that includes a tune with meows and purrs included into the singing.
This advertising method leverages anthropomorphism to create an emotional reference to pet homeowners. By presenting the jingle as if carried out by the supposed shopper, the advert goals to resonate with homeowners’ perceptions of their pets’ preferences. Traditionally, animal voices in promoting have confirmed efficient in capturing consideration and rising model recall, notably within the aggressive pet meals market.
